At Sportsman’s Choice and Record Rack, we value our partnerships with industry leading brands and companies in outdoor and wildlife management. Through these partnerships, we can develop new solutions and strengthen the products and practices that you use. We are proud to call these great companies partners!

Keith Warren

Keith Warren Outdoor television icon Keith Warren has been pioneering big game hunting on television for more than 25 years.  Keith also owns and operates the Texas Hidden Springs ranch in south central Texas. This working family ranch and licensed whitetail deer farming operation utilizes Record Rack Breeder and Golden Deer Nuggets to keep the herd healthy and optimizes growth.  Watch a live view of his deer sanctuary here.

"I've been feeding Record Rack products for over 10 years now. The deer eat it, I've noticed an increase in the quality of deer, and the data I keep on these deer proves it works." ~ Keith Warren


Trinity Oaks

Trinity Oaks logo Trinity Oaks is a 501(c)3 nonprofit organization founded on the premise that active participation in the outdoors is a powerful, healing, and fundamentally life-changing experience. Trinity Oaks’ mission is to use hunting, fishing and outdoor activities to give back and make a meaningful difference on the lives of others. Since 2007, they have impacted tens of thousands of people who otherwise would not be able to afford the experience of the outdoors.


Wade Middleton

Wade Middleton is the President and Co-Owner of CarecoTV, one of the leading outdoor media production companies in the nation. He’s the host or co-host of the following television programs sponsored by Record Rack®: Whitetail DiariesDeer Gear TV, and Americana Outdoors. Originally from Oklahoma, the now-Texan has been involved with several non-profit organizations that are involved with programs close to his heart that help promote conservation, youth in the outdoors, as well as creating opportunities for everyone to share his passions of fishing and hunting.


Dakota Eldridge

Dakota Eldridge is a professional rodeo cowboy who competes in steer wrestling, tie down roping & team roping. Born and raised in the small town of Elko, Nevada; Eldridge was extremely active in rodeo, roping and living the ultimate outdoor lifestyle. Dakota has 2 WNFR Average Titles and has won four major rodeos already in 2019. He is currently 12th in the PRCA World Standings and moving up! When Eldridge gets a break from rodeo, he is an avid outdoorsmen; hunting, fishing, snowmobiling, snowboarding, skiing, and just about anything else he can find to do outside with his family & friends. In 2012, Eldridge even won the Steamboat Springs Cowboy Downhill skiing competition!


Tyson Durfey

Tyson Durfey This phenomenal rodeo athlete brings fire to the arena like no other. Tyson's PRCA career began in 2003 and through the years, he has evolved into one of the top professional Tie-Down Ropers with over 1 million dollars in career earnings. Tyson is the 2016 World Champion Tie Down Roper, 2015 Houston Rodeo Winner, three time Canadian World Champion (the first ever non-Canadian resident to achieve this feat), winner of "The American" Rodeo in 2014, and nine trips to the Wrangler National Finals Rodeo, Tyson's talent speaks louder than words. His time in the spotlight has helped Tyson has become a house hold name among rodeo fans.


Heith DeMoss

Heith DeMoss There is a sweet, southern charm about Heith DeMoss, but they don’t call him Danger for nothing. He may be an 8x Wrangler National Finals Saddle Bronc Qualifier, 3x Reno Rodeo Champion, 2015 RNCFR Champion, 2014 RodeoHouston Champion, but most importantly he's a husband and a father who calls Heflin, Louisiana home. Heith DeMoss lives in the grace that comes with knowing that every day is a gift and every moment an opportunity to share that gift.



Shorty Gorham

Shorty Gorham Legendary bullfighter Shorty Gorham, best known for his cowboy protection at PBR events, is reviving the forgotten sport of American freestyle bullfighting and creating a new generation of super star athletes with the formation of Shorty Gorham’s American Freestyle Bullfighting. Gorham has been fighting bulls for a quarter of a century and as his own career in the arena nears its end, the formation of AFB is a natural progression for the California native, who makes his home in Cotulla, Texas. 



Spencer Boyd

Spencer Boyd Boyd won an amazing 12 World Karting Association (WKA) Championships. Spencer Boyd competed full time in 2018 driving the No. 76 Grunt Style Chevrolet Camaro in the NASCAR Xfinity Series. Spencer finished fourth for most popular driver in 2018, his rookie season. For his 2019 campaign, Spencer is racing for Young's Motorsports, a Chevrolet team, in the NASCAR Gander Outdoors Series driving the No. 20 Chevy Silverado. He continues to raise awareness for military Veterans, Police Officers, Firefighters, EMT's and all service men and women while chasing his dream of someday racing in the Monster Energy NASCAR Cup Series.


Texas Deer Association

Texas Deer Association logo Texas Deer Association is the unified voice of deer enthusiasts who seek to share ideas and methods to improve management and harvest of deer. We are a Texas deer organization that cares for the welfare and health of deer herds and methods to increase deer and hunting quality in Texas. The TDA is working toward better conservation, appropriate regulations, and improving the overall quality of deer herds in Texas.


Exotic Wildlife Association

Exotic Wildlife Association The Exotic Wildlife Association's mission is to encourage and expand the conservation of both native and non-native hoofstock, and to help our members develop and strengthen the markets for their animals. In 1967, a group of concerned ranchers with a vision for the future of the exotic wildlife industry, met to form an organization that later became the Exotic Wildlife Association. The association's purpose since that first meeting has been to preserve the rights of exotic wildlife owners, and to promote the development and expansion of the exotic wildlife industry. The EWA has grown into what is now the oldest and one of the most successful associations of its type in North America.


Deer Breeders Corporation

Deer Breeders Corp. Deer Breeders Corporation is a member owned organization that promotes and supports the deer breeding and hunting industry.‚Äč




North American Deer Farmers Association

NA Deer Farmers Association Our mission is to foster a greater association among people who raise deer for commercial purposes. NADeFA® is dedicated to the promotion of deer farming and ranching as an agricultural pursuit and serves its members through its educational programs and publications and by providing leadership in setting and maintaining quality standards.


Kristy Lee Cook

Kristy Lee Cook Kristy Lee Cook is an American country singer who was the seventh-place finalist on the seventh season of American Idol. In 2005, Cook released her first album titled “Devoted”. In June 2008, Cook signed to 19 Recordings and Arista Nashville. She released her post-Idol album, “Why Wait”, on September 16, 2008. This album produced her first chart single, "15 Minutes of Shame", a Top 30 hit on the Billboard country charts. Cook is currently the owner and Host of the top 10 TV show “The Most Wanted List”, which is currently filming season six.


Mossy Oak® BioLogic®

Mossy Oak Biologic At Mossy Oak BioLogic, an extensive knowledge of wildlife and agriculture coupled with real world testing helps us develop the finest food plot products on the market today. From whitetails to waterfowl and everything in between, BioLogic is in tune with the latest trends and agricultural techniques to grow the best plots that will ultimately feed your wildlife. We take your trust serious and enhancing wildlife habitat is at the heart of our obsession. When you need a food plot, trust our brand and plant BioLogic.